Ultra Football - Australia’s premier online football store

Ultra Football
Australia’s premier online football store

Laura Qureshi

About this project

This newly established online retailer selected DO as their ecommerce partner.

Shopify Plus was selected as the ideal partner platform to deliver a powerful online experience to customers wanting to shop for the best football boots and gear.

DO developed the website with a focus on user experience, best practice ecommerce and high performance search functionality.

The results

  • Launch of an enterprise level Shopify Plus store with hundreds of products.
  • Setup of Club Zone - a custom experience for footballers to order their team kits and receive discounts and rebates.
  • Development of custom reporting to deliver internal resources the data they require for varying business functions.
  • Delivery of improved and custom search functionality to accommodate the expanding product range and introduction of new brands.
  • Personalised team training to upskill and unlock the features and functionality of the store.
  • Ongoing support between the DO and Ultra teams - ensuring a cultural approach to the website of continual improvement and customer experience first.

Special Insights

Upgrade to Shopify Plus to unlock additional functionality, with particular focus on Shopify Scripts to customize discount and promotional offerings.

A customised delivery of Club Zone - letting Australian Football Clubs purchase their team kits, add embellishments such as player names and arrange delivery with rebate discount.

Platforms and Software

Shopify Plus
Adobe Creative Suite